Press Releases

NCL Announces New Executive Appointments

Experienced Veterans to Increase Focus on Key Company Initiatives

Miami   -    Feb 27, 2008   ---   

To further demonstrate NCL Corporation's commitment to its new Partnership 2.0 and Freestyle 2.0 initiatives, which involve major changes to the way NCL does business with its travel partners and significant enhancements to its on-board product, the company today announced several key organizational moves. These new executive appointments show continued focus and commitment to these corporate-wide initiatives, as well as preparation for the launch of NCL's most innovative project to date, the F3 ships, scheduled to launch in 2010.

Terri Burke, currently vice president, business development, is assuming the newly created position of vice president, industry relations. In this new role, she will be responsible for ensuring that NCL stays abreast of the fast-paced changes within the distribution system and the wide range of successful agency models. She will also make certain that every travel partner in North America understands the full impact of Partnership 2.0 and Freestyle 2.0, both for them and their guests. Terri's extensive career in the travel industry for 29 years, of which 22 were as a travel agent, will enable her to seamlessly take on this opportunity with focus on both Freestyle 2.0 and Partnership 2.0 and planning for the launch of the F3 ships into the company's distribution system. NCL will undergo a search for the vice president, business development role.

Vivian Ewart, a seasoned cruise travel industry veteran with 25 years of management experience, will join NCL as vice president, passenger services on March 17. Most recently, Vivian served as senior vice president and general manager at CruiseOne/Cruises Inc. where she spent the past 10 years in positions of increasing responsibility. In her new role at NCL, Vivian will draw upon her wealth of travel partner and operational experience as she oversees the travel partner channel as it relates to pre-cruise reservations, air/sea operations and post-cruise guest relations. Her immediate focus will be on the continued implementation of Partnership 2.0, ensuring that this initiative has a major impact on the day to day experience of travel agents working with NCL. Her recent direct experience as a travel partner of NCL's will be a major benefit in driving the success of this critical initiative.

As the company prepares for the successful launch of its two new F3 ships, NCL is assembling a dedicated team who will be responsible for the planning and launch of these ships. Amy Hiles-Maynard, currently NCL's vice president of marketing, has been named vice president, F3 marketing. Amy is well-suited for this position having worked on a number of new generation ship launches during her 20-year marketing career, along with the successful launch of NCL's new brand identity. A search is underway for a vice president, marketing to replace Amy in her current role overseeing marketing efforts for the existing NCL fleet and brand.

NCL's Vice President of Corporate Communications and Media Promotions Susan Robison has been named vice president, F3 public relations. In this new role, Susan will draw on her experience of launching nine new NCL ships during her seven years with the company, including the recent very successful launch of Norwegian Gem, along with her more than 18 years of experience in public relations. NCL's Director of Public Relations AnneMarie Mathews will assume responsibility for the public relations department.

"As an innovator in the industry, we continue to evolve and change to position ourselves for future success, both operationally and organizationally," said Andy Stuart, NCL's executive vice president of marketing, sales and passenger services. "I'm pleased to welcome these experienced individuals into their new roles as they help us to achieve our strategic goals. I'm confident that they will be instrumental in the success of Partnership 2.0, Freestyle 2.0 and the launch of our F3 ships."

NCL Corporation Ltd. is the holding company for various subsidiary companies involved in owning and operating the ships of Norwegian Cruise Line.

NCL plans to build two new third generation Freestyle Cruising ships for delivery in 2010. NCL today has the youngest fleet in the industry, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea, and has recently added its latest new ship, the 2,400-passenger Norwegian Gem.

For high resolution, downloadable images, please log onto NCL's Web site at For further information on NCL Corporation, contact NCL in the U.S. and Canada at (866) 234-0292.


Vanessa Picariello
Senior Director of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126