Press Releases

Norwegian Cruise Line Set to Launch Freestyle 2.0

Roll out begins March 30 on Norwegian Jade

Miami   -    Mar 12, 2008   ---   

NCL Corporation (NCL) announced today it will begin the roll out of Freestyle 2.0 on Norwegian Jade's first Mediterranean cruise which starts on March 30, 2008. Freestyle 2.0 is the company's fleet-wide initiative to further improve the guest experience. The enhancements include a major investment in the total dining experience; upgrading the stateroom experience; new wide ranging on-board activities for guests of all ages; and additional recognition, service and amenities for balcony, suite and villa guests.

The initiative has been driven by quantitative and qualitative feedback from both guests and travel partners and enabled by the $1 billion infusion from Apollo Management, LP in NCL and Star Cruises continued commitment and vision.

"It is critical for NCL to retain today's loyal customer, while still attracting the next generation of travelers," said Colin Veitch, NCL's president and CEO. "We believe the features and benefits of Freestyle 2.0 will further position NCL as a Freestyle Cruising innovator and the preferred brand for today's cruise vacationer."

Guests on Norwegian Jade's March 30 12-day Classic Mediterranean cruise will be the first to experience the Freestyle 2.0 initiatives. Additional ships will launch Freestyle 2.0 within the following weeks, with fleet-wide roll out implemented by June 2008. More specific details of the enhancements include:

  • Freestyle Dining:
    • A "bubbly welcome" - a welcome aboard glass of bubbly for everyone;
    • New menus with expanded choices in every restaurant;
    • Lobster Galore - Lobster in the main restaurant twice per cruise and in every specialty restaurant every night of the cruise;
    • Lavazza coffee in all Java Cafes and top suites;
    • A signature specialty dish in every restaurant, including the following:
      • Le Bistro: Côte de Boeuf, a 32-ounce premium gold angus rib eye steak; Plateau de Fruits de Mar, a cold seafood platter including mussels, lobster tail, shrimp and raw oysters on the half shell; and Cardinal of the Seas, a braised Maine lobster;
      • Italian: Osso buco, lobster ravioli;
      • Cagney's: Broiled lobster tail, 32oz Porterhouse, Surf & Turf, Alaskan king crab legs;
      • Tex-Mex: Warm lobster tacos;
      • Asian: Szechuan stir-fried lobster tail;
      • Action Station: Chocolate fountains;
    • The action station restaurants will also receive a world-class salad bar, soft serve ice cream machines, and improved service and nighttime ambiance with tablecloths and candlelight;
    • A new and expanded room service menu.
  • Stateroom Experience:
    • Elemis bathroom amenities;
    • Bliss Collection by NCL memory foam mattress toppers;
    • Pillow upgrade and addition of Euro pillows to all beds;
    • Upgraded linens;
      • All beds will receive a top sheet.
    • Expanded mini-bar options and item customization option;
    • Upgraded room service menus.
  • Balcony and Mini Suites, all of the above plus:
    • Special color keycard;
    • Escort to stateroom on embarkation day;
    • Bathrobes;
    • Customized Fruit Menu;
    • Fresh-baked cookie at turn down on last night of cruise;
    • Priority Restaurant Reservation and Reception hotlines.
  • Suites and Villas, all of the above plus:
    • Designated platinum color keycard for ship-wide recognition;
    • Personal escort to stateroom on embarkation;
    • Bliss Collection by NCL bedding;
      • Upgraded mattress, linens and feather pillows.
    • MP3 Player connections or docking stations;
    • Pillow Menu with choice of six different pillows;
    • Plush Bathrobes;
    • Priority Restaurant Reservation and Reception Hotlines;
    • VIP Breakfast & Lunch in Cagney's;
    • Private Breakfast & Lunch with action station set-up in Courtyard for Villa Guests;
    • Dedicated Butler in Courtyard.
    • Bottle (or Half Bottle depending on category of suite) of Moet Chandon White Star Champagne upon embarkation;
    • Customized Fruit Menu;
    • Customized Canapé Menu;
    • Lavazza Coffee Makers;
    • Fresh-baked cookie at turn down on last night of cruise.
  • On-board activities:
    • An enhanced educational, entertainment and lifestyle program - NCL "U" - offering a range of new classes in:
      • Humor hosted by Second City;
      • Food, wine and spirits;
      • Destination education;
      • Digital Age and technology.
    • Library transformed into a coffee shop atmosphere with:
      • Implementation of honor system for book borrowing;
      • Complimentary coffee and tea;
      • Plasma screens (muted) broadcasting news.
    • Enhanced nightlife with new party experiences, such as:
      • NCL's White Hot Party;
      • NCL's Monte Carlo night.
    • An enhanced Pool Deck experience:
      • Entertainment taken upscale;
      • Relaxing ambient music;
      • Drink flags on all deck chairs;
      • Pool of indulgence - Evian mists, cold towels, etc.;
      • Designated quiet zones.
    • Exciting sports deck programming;
    • X-box game consoles in video arcades;
    • Expanded and increased flexibility of Kids Crew hours;
    • Enhanced Teen Centers to include:
      • X-box game consoles;
      • Nintendo Wii;
      • Table games such as foosball, billiards and air hockey.

NCL's Freestyle 2.0 marketing campaign will span all consumer, travel partner and guest touch points via national print, radio and online advertising. In addition, NCL's guests and travel partners will see Freestyle 2.0 materials encompassing all cruise line correspondence, online at www.ncl.com with dedicated Freestyle 2.0 content pages, as well as on board and in-cabin elements.

NCL Corporation Ltd. Is the holding company for various subsidiary companies involved in owning and operating the ships of Norwegian Cruise Line.

NCL is building two new third generation Freestyle Cruising ships for delivery in 2010. NCL today has the youngest fleet in the industry, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea, and has recently added its latest new ship, the 2,400-passenger Norwegian Gem.

For high resolution, downloadable images, please log onto NCL's web site at www.ncl.com/pressroom. For further information on NCL Corporation, contact a travel agent or NCL in the U.S. and Canada at (866) 234-0292.

 


AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com