Press Releases

Norwegian Cruise Line Takes Lead Role In CNBC's Cruise Industry Documentary

Miami   -    Mar 23, 2009   ---   

Norwegian Cruise Line (NCL) is the featured cruise line in CNBC's new one-hour documentary which takes an in-depth look at the cruise industry hosted by travel guru Peter Greenberg. The documentary, titled "Cruise Inc: Big Money on the High Seas," premieres on Tuesday, March 24 at 9 p.m., 10 p.m., and 1 a.m. and repeats on Sunday, March 29 at 10 p.m.

Norwegian Cruise Line granted Greenberg and CNBC exclusive behind-the-scenes access for this feature program which was filmed on one of the company's newest and largest Freestyle Cruising ships, Norwegian Pearl, last November. The documentary follows the officers and crew of Norwegian Pearl as they embark and disembark more than 2,400 guests within hours; on load luggage and food and beverage provisions; create daily programming around the ship; prepare and serve more than 12,000 meals a day across the ship's 11 on-board restaurants; and wash and fold more than 10,000 towels, sheets, napkins and table cloths daily. In addition, CNBC goes behind the scenes to show viewers Norwegian's stringent safety, security and environmental standards.

"This exciting CNBC cruise documentary featuring Norwegian will help to elevate awareness not only of our unique Freestyle Cruising product, but of the cruise industry overall," said Kevin Sheehan, Norwegian Cruise Line's chief executive officer. "Viewers will see the incredible value proposition that cruising offers and see firsthand how Norwegian is revolutionizing the business in an effort to broaden its appeal to the more than 80 percent of the traveling public who have yet to experience a cruise vacation."

Norwegian Pearl features all the elements of NCL's dynamic Freestyle Cruising including 11 restaurants; two pools; six whirlpools; a four-lane ten-pin bowling alley; rock climbing wall; casino; spa; versatile, family-friendly accommodations; and NCL's sizzling style of accommodations - Courtyard Villas - which along with the ship's two Garden Villas make up the biggest, most luxurious and innovative suite complex at sea.

Throughout the hour-long show, CNBC follows numerous Norwegian Pearl guests including a New Jersey family of four on their eighth Norwegian cruise; a newlywed couple from Florida on their first Norwegian cruise; and a married couple from Canada who sailed in one of the ship's palatial Garden Villas.

In 2009, Norwegian Pearl sails a seven-day Western Caribbean cruise from January through April round-trip from Miami; a seven-day Glacier Bay cruise from May through September round-trip from Seattle; and a seven-day Eastern Caribbean cruise from October-December round-trip from Miami.

More information about the CNBC documentary, along with featured "extra" footage, can be found at

About NCL

Norwegian Cruise Line (NCL) is the innovator in cruise travel with a 43-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.

Today, NCL has the youngest fleet in the industry with 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on the newest, most contemporary ships at sea.

NCL is presently building Norwegian Epic, a new third generation Freestyle Cruising ship, for delivery in 2010.

For further information on NCL, visit or contact NCL in the U.S. and Canada at (866) 234-0292.


Vanessa Picariello
Senior Director of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126