Press Releases

Norwegian Selects The Martin Agency

Miami   -    Mar 25, 2011   ---   

Norwegian Cruise Line announced today that it has chosen The Martin Agency of Richmond, VA, as its new Agency of Record following a four month review process.

"We were looking for an agency partner to help us create brand desire for our unique proposition in a highly engaging and relevant way," said Maria Miller, Norwegian Cruise Line's senior vice president of marketing. "The Martin Agency impressed us with their creative and thoughtful approach to our brand."

The Martin Agency was among four finalists in the review along with McCann and Grey, both of New York, and incumbent agency GSD&M of Texas. The assignment will include strategic and creative development, media planning and buying and an assortment of digital responsibilities.

"Our team is fired up to work with Norwegian Cruise Line," said Michael Chapman, VP/Group Planning Director who led The Martin Agency's review effort. "Few things in our business are more invigorating than working with a brand with great ambition. Norwegian was looking for much more than a campaign. They wanted a creative platform that could raise both revenue and awareness. We can't wait to get started."

The first work from the agency is slated to appear later this year and billings are undisclosed.

"While we're excited about this new journey with The Martin Agency, we want to commend GSD&M for all that they've done during the past five years to help build and promote our brand," added Miller. "They have been a great partner and we wish them well."

About The Martin Agency

The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design and content creation. Clients include the American Cancer Society, BFGoodrich, Discover Financial,, Expedia, GEICO, Hanes, Microsoft, Morgan Stanley, PING, Pizza Hut, Sun Life Financial, Tylenol and Walmart.

About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 44-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.


Today, Norwegian has 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The Company contracted for two 4,000-berth vessels for delivery in spring 2013 and spring 2014.


Norwegian's largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010. Norwegian Cruise Line is the official cruise line of Blue Man Group, debuting for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert,
Second City® Comedy Troupe, Howl at the Moon Dueling Pianos, Gibson Guitar, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams? & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.


High resolution, downloadable images are available at For further information on Norwegian Cruise Line, visit, follow us on Facebook and Twitter, watch us on YouTube, or contact us in the U.S. and Canada at 888- NCL-CRUISE (625-2784).




Vanessa Picariello
Senior Director of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126