Press Releases

Norwegian Cruise Line Partners With Nintendo to Feature Wii - the World's Hottest Video Game System - on Board its Fleet

Now guests can bowl, box and more on every ship

  

Miami   -    Mar 29, 2007   ---   

Norwegian Cruise Line (NCL) today announced it is the first cruise line to offer guests a chance to experience Nintendo's red-hot Wii? video game system on board its ships. Since its launch in November 2006, the Wii system from Nintendo has become one of the most popular game systems. With an easy-to-use motion-sensitive controller, Wii draws new players into the world of video games in a very 'real' way.

Wii systems are currently on NCL's newest ship - Norwegian Pearl - and all NCL America ships.  Wii will be rolled out on the rest of the NCL fleet by next month.  The systems are equipped with Wii Sports?, offering five distinct sports experiences: tennis, golf, baseball, boxing and bowling.  Other games available on the ships include Wii Play?, WarioWare?: Smooth Moves and Excite Truck?.

"With its active, engaging and inviting game experiences appealing to every age from kids to parents to grandparents, the Wii from Nintendo is a natural fit for Freestyle Cruising," said Colin Veitch, NCL's president and CEO.  "With the addition of Wii to our on-board activities, we can now offer bowling, boxing, golf, tennis and baseball across the entire fleet. Cheering, yelling and high-fives will be highly encouraged."

"Millions of people around the world continue to discover the fun of playing Wii with their friends and families," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Norwegian Cruise Line is a great partner, as they offer us direct access to non-traditional gamers.  Our partnership reinforces how Wii's social phenomenon continues to grow, from the centerpiece of gaming parties, to a workout supplement, to a fun facet of vacation cruises."

On each ship, Wii systems/setups will be located in the atrium and other public rooms allowing guests to gather and play against each other while viewing the game on large video screens.  Each ship's Kid's Crew facility will also feature two Wii kiosks providing kids-only fun. The ships will also host tournaments and other activities around the games.

"This partnership with Nintendo is an industry first and another innovation for NCL," Veitch said. "This continues our mission to dismantle the traditional cruise experience and deliver the most exciting and most customizable experience at sea."

Note to Editors: Photo is available at: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5366435.

B-roll is available at the following times and satellites:

Thursday, March 29, 2007
9:30a-10:00a EDT
AMC-2/K-1 (Ku-band)
uplink freq: 14020(H)
downlink freq: 11720(V)
Thursday, March 29, 2007
3:15p-3:45p EDT
Galaxy 26/C-17 (C-band)
uplink freq: 6265(H)
downlink freq: 4040(V)

Information on NCL NCL Corporation Ltd. is an innovative cruise company headquartered in Miami, Florida, with a fleet of 15 ships in service and under construction. The corporation oversees the operations of Norwegian Cruise Line, NCL America, and Orient Lines.  The company recently took delivery of its newest ship, Norwegian Pearl, and is currently building Norwegian Gem for delivery in October of 2007.

In addition, NCL plans to build up to three new third generation Freestyle Cruising ships for delivery between 2009 and 2011.  NCL is on target to have the youngest fleet in the industry by 2010, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea.

For high resolution, downloadable images, please log onto NCL's website at www.ncl.com/pressroom.  For further information on NCL Corporation, contact a travel agent or NCL in the U.S. and Canada at (800) 327-7030.

Information on Nintendo The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii?, Nintendo DS?, Game Boy® Advance and Nintendo GameCube? systems. Since 1983, Nintendo has sold nearly 2.2 billion video games and more than 387 million hardware units globally, and has created industry icons like Mario?, Donkey Kong®, Metroid®, Zelda? and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.nintendo.com.

 


AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com