Press Releases

Norwegian Epic To Be Host Venue For The National Broadcast Of America's Largest Fireworks Display

Macy's and Norwegian Cruise Line partner to deliver an extraordinary 4th of July extravaganza

Miami   -    Apr 13, 2010   ---   

This year's Macy's 4th of July Fireworks® in New York is sure to be truly epic. Norwegian Cruise Line and Macy's today announced that Norwegian Cruise Line's new ship, Norwegian Epic, will be the host venue for the 34th Annual Macy's 4th of July Fireworks event taking place on Sunday, July 4, 2010. The event includes a national, one-hour, live entertainment broadcast on NBC-TV beginning at 9 p.m. and takes place on board Norwegian Epic where invited guests will have a front row view of the fireworks display.

As Norwegian Cruise Line's largest and most innovative Freestyle Cruising ship to date, Norwegian Epic will be an ideal venue for the fireworks show. Guests will have incredible views of the New York skyline and river from the ship's pool and outer decks. The expansive ship - the length of more than three football fields -- will provide multiple vantage points to view the largest and most spectacular fireworks display in the nation.

"We're thrilled to be partnering with Macy's to host their 34th Annual 4th of July Fireworks," said Kevin Sheehan, Norwegian Cruise Line's chief executive officer. "This is the biggest and most spectacular fireworks display in the nation. What better way to salute Norwegian Epic than to host such an epic event on board. It will be an amazing finale to our inaugural festivities in New York and something we're sure we'll never forget."

"Over the years, Macy's has staged its 4th of July Fireworks in many different locations, but it's my guess that this year's live broadcast, taking place aboard the monumental new Norwegian Epic, will add a dimension to the show that will excite our audience like never before," says Robin Hall, head of Macy's Parade and Entertainment Group. "We are grateful to Norwegian Cruise Line for their partnership." Hall continued, "It seems fitting that the largest ship in the Norwegian Cruise Line fleet should host the biggest fireworks show in America. Now that's an EPIC event!"

In addition to hosting the Macy's Fireworks broadcast on board Norwegian Epic, Norwegian Cruise Line is partnering with Macy's to offer a Norwegian Epic Vacation Getaway Cruise for four on board the ship as part of a national sweepstakes.

Spectators from coast-to-coast will have a front row view of the fireworks by tuning into NBC's national broadcast of Macy's 4th of July Fireworks Spectacular beginning at 9:00 p.m. (check local listings). In addition to the splendor of the nation's largest fireworks display, the spectacular entertainment broadcast will feature a star-studded line-up of performances by America's most popular recording artists.

Viewing information, spectator tips and fireworks event sweepstakes information will be available as of June 2010 at www.macys.com/fireworks or by calling the Macy's 4th of July Fireworks Hotline at (212) 494-4495.

For more information on Norwegian Epic as well as to book a cruise on the ship to the Eastern or Western Caribbean, please call Norwegian at 866-234-7350, visit http://epic.ncl.com, or contact a travel professional.

About Norwegian Cruise Line

Norwegian Cruise Line(Norwegian)is the innovator in cruise travel with a 43-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.

Today, Norwegian has the youngest fleet in the industry with 10 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on the newest, most contemporary ships at sea.

Norwegian is presently building Norwegian Epic, the company's largest and most innovative Freestyle Cruising ship to date, for delivery in June 2010. Norwegian Cruise Line is the official cruise line of Blue Man Group, debuting for the first time at sea on Norwegian Epic.

High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook and Twitter @NCLFreestyle or contact us in the U.S. and Canada at 866-234-7350.

About Macy's 4th of July Fireworks

Macy's 4th of July Fireworks® are the nation's largest 4th of July pyrotechnic display. Produced by Macy's and designed in conjunction with SOUSA Fireworks of Rialto, CA, Macy's Fireworks are a digitally synchronized display of firepower that is choreographed to a rousing patriotic score. Yearly fired from various locations across New York City, Macy's Fireworks feature shells from all over the world. Seen by more than 3 million spectators and more than 8 million viewers nationwide on NBC, Macy's 4th of July Fireworks have become the nation's premiere 4th of July celebration event.

 


AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com