Press Releases

Norwegian Cruise Line First To Offer Customized Websites For Travel Partners To Sell Norwegian Epic

  

Miami   -    May 12, 2009   ---    Norwegian Cruise Line (NCL) today became the first cruise line to offer personalized websites to its travel partners enabling them to deliver up-to-the-minute information to their clients about Norwegian Epic leading up to the ship's debut in summer 2010. The sites will go live on Thursday, May 21 in tandem with the on sale date for Norwegian Epic.

Travel partners can now head to http://epictoolkit.ncl.com to upload their logos and create their agency's customized Norwegian Epic website which also will include the agency's contact information and a "book now" feature that links to the agency's own website. Each custom website has a unique URL; therefore driving sales to the agency's own website, online booking engine, or call center.

In addition to this latest innovation, Norwegian has provided a robust set of marketing and travel partner educational tools via the line's NCL U program and the Epic Tool Kit that are effectively enabling travel partners to get a jumpstart on selling Norwegian Epic. "We wanted to empower our travel partners with the tools they need to build the buzz around Norwegian Epic's inaugural sailings and ultimately assist them in generating 2010 business now," said Andy Stuart, Norwegian Cruise Line's executive vice president of global sales and passenger services. "As we have promised from the beginning, Norwegian Epic is the travel partner ship and we hope the launch of these unique websites in conjunction with the other Epic educational tools we have initiated proves we are dedicated to making travel partners number one with NCL."

For more information on the customizable Norwegian Epic websites and other Epic marketing and educational tools, travel partners can visit epictoolkit.ncl.com, log on to NCL U at bookncl.com or contact Norwegian's sales department at 800-327-7030 or via email at sales@ncl.com. To see Norwegian Epic's contemporary hull artwork being added to the ship, download renderings and register for news, visit epic.ncl.com.

About Norwegian Cruise Line
Norwegian Cruise Line (NCL) is the innovator in cruise travel with a 42-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility. Today, Norwegian Cruise Line has the youngest fleet in the industry with 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on the newest, most contemporary ships at sea.

Norwegian Cruise Line is presently building Norwegian Epic, a new third generation Freestyle Cruising ship, for delivery in 2010. High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook and Twitter or contact us in the U.S. and Canada at 866-234-0292.

 


AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com