Press Releases

Norwegian Cruise Line Partners With SVEDKA Vodka on First True Ice Bar At Sea

Norwegian Epic's Ice Bar is even cooler with special SVEDKA vodka martinis and ice wine

Miami   -    Jun 28, 2010   ---   

In another first, Norwegian Cruise Line has announced an exclusive partnership with SVEDKA Vodka and Inniskillin ice wine to be introduced on board Norwegian Epic, its largest and most innovative Freestyle Cruising ship ever. As part of the partnership, this unique frozen bar will be called the SVEDKA Ice Bar and will feature specialty SVEDKA and Inniskillin ice wine drinks.

Inspired by the original ice bars and ice hotels in Scandinavia, the cruise industry's first true ice bar is the ultimate chill. This frozen chamber is set in changing hues of blue, green and purple LED lighting that simulates the Northern Lights and creates a distinctive arctic atmosphere. The SVEDKA Ice Bar features a bar, walls, tables, stools, glasses and life-size sculptures all made from ice. Guests are given hooded coats and gloves to keep them warm, since the room's temperature does not rise above 17 degrees Fahrenheit.

The SVEDKA Ice Bar accommodates 25 people and can be reserved from 5:30 p.m.-10:30 p.m. nightly. The cost is $20 per person and includes two signature cocktails. There are six specialty drinks made from SVEDKA vodka and Inniskillin ice wine including:

- Polaris: SVEDKA Citron, Inniskillin ice wine, and lemon/lime soda;

- Cobalt Blue: Inniskillin ice wine, SVEDKA vodka and Blue Curacao;

- Nordic Apple Juice: SVEDKA vodka, Sour Apple Schnapps, Midori and a splash of fresh sour;

- Caribbean Dreams: SVEDKA Citron, Triple Sec and lemon juice;

- Sunburst Yellow: SVEDKA vodka, peach liquor and orange juice; and

- Northern Lights: SVEDKA Citron, Cointreau and Blue Curacao.

There are also two non-alcoholic drinks ? the Strawberry Eskimo Kiss made of strawberry puree, pineapple juice and lemon juice and the Creamsickle, with orange juice, vanilla ice cream and milk - in case children want to partake in the chilling fun. All drinks are served in specially-created glasses made entirely of ice.

Imported from Sweden, SVEDKA Vodka is premium vodka that is distilled five times. Inniskillin ice wine is made from grapes that are produced in the Niagara Peninsula. Pearl ice wine, which is used in the SVEDKA Ice Bar cocktails, is an intensely concentrated sweet wine made from grapes naturally frozen on the vine. Grapes for this ice wine are harvested at a temperature of 14ºF.

In addition to the SVEDKA Ice Bar, SVEDKA vodkas and Inniskillin ice wines are served throughout Norwegian Epic, in all bars and restaurants. Also starting in July, SVEDKA Vodka products will be served on other Norwegian ships in the fleet. To get a preview of the SVEDKA Ice Bar, visit the Norwegian Epic channel on YouTube at www.ncl.com/youtube.

Norwegian Epic's inaugural festivities will take place from 2:00-3:00 p.m. on July 2 in New York, with legendary entertainer Reba McEntire christening the ship. Norwegian Epic will be the host venue for the 34th Annual Macy's 4th of July Fireworks event taking place on Sunday, July 4. The event includes a national, one-hour, live entertainment broadcast on NBC-TV beginning at 9 p.m. ET. Norwegian Epic arrives in Miami on Wednesday, July 7 where a welcome event will be held at Bicentennial Park from 2:00-4:00 p.m. For more information on the event, head to http://epic.ncl.com/epicmiami.

Following her inaugural activities, Norwegian Epic will sail alternating seven-day Eastern and Western Caribbean itineraries from Miami from July 10 through April 30, 2011. Ports of call on the Eastern Caribbean itinerary include Philipsburg, St. Maarten; St. Thomas, US Virgin Islands; and Nassau, Bahamas. The Western Caribbean cruises visit Costa Maya, Mexico; Roatán, Bay Islands, Honduras; and Cozumel, Mexico. The 2011 cruise season from May-October will have Norwegian Epic sailing a series of seven-day Western Mediterranean cruises from Barcelona. When she returns to Miami on November 5, 2011, she will sail a series of seven-day Eastern Caribbean cruises through April 7, 2012.

About SVEDKA Vodka and Inniskillin Ice Wine

Established in 1998, SVEDKA Vodka launched with a brand vision: to put fun back into the vodka category. SVEDKA is a premium vodka imported from Sweden and distilled five times. It is the one brand that lets consumers have it all: a high-quality, premium import with a hip, fun brand image at an affordable price. The brand is the fastest-growing premium spirits brand worldwide. SVEDKA has staked its claim on the future with the tagline "Voted #1 Vodka of 2033." Inniskillin was founded upon and is dedicated to the principle of producing outstanding ice wines from grapes grown in the Niagara Peninsula. It is the number one selling ice wine in the world. The wine is a brilliant golden color with aromas of lychee, apricot and pears with flavors of honey, mango and tropical fruits on the palate.

About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 44-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.

Today, Norwegian has 10 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea.

Norwegian's largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuts in June 2010. Norwegian Cruise Line is the official cruise line of Blue Man Group, debuting for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert and Nickelodeon, the number-one entertainment brand for kids.

High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook and Twitter or contact us in the U.S. and Canada at 888- NCL-CRUISE (625-2784).

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AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com