Press Releases

Norwegian Epic Host Successful Macy's July 4th Fireworks

Ratings up for NBC's Fireworks broadcast, set on Norwegian Cruise Line's newest ship

Miami   -    Jul 9, 2010   ---   

Norwegian Cruise Line's newest ship, Norwegian Epic, set the stage for the most successful NBC telecast of the Macy's 4th of July Fireworks Spectacular in three years. The ship, which is the largest ever to dock in New York and the first new ship to homeport in Miami in three years, was host to the fireworks event as part of its inaugural festivities in New York, July 2-4, 2010.

Hosted by NBC celebrities Nick Cannon and Alison Sweeney, with musical performances by Justin Bieber, Enrique Iglesias and LeAnn Rimes, the NBC live show for the nation's largest fireworks display, set aboard Norwegian Epic, was spectacular. The exciting elements propelled the NBC telecast to the #1 program across all networks for the evening, hitting a three year high in ratings. The Macy's 4th of July Fireworks Spectacular show also won the coveted 18-49 demo and had a significant +82% gain in women, ages 25-54, versus last year.

"We are thrilled to have been the host for such an amazing and record-breaking event," said Kevin Sheehan, Norwegian Cruise Line's chief executive officer. "Macy's and NBC were fantastic partners and we could not have had a better platform to launch our newest and largest ship ever, Norwegian Epic. We feel the ship is truly spectacular and will create fireworks of its own in the industry."

Norwegian Epic

World-class entertainment is Norwegian Epic's hallmark. For the first time at sea, Blue Man Group performs their exhilarating fusion of comedy, theatrics and paint, exclusively on Norwegian Epic. In the only "big top" at sea, Cirque Dreams and Dinner presents a one-of-a-kind interactive theatrical dining experience with music, mayhem and acrobatic imagination. Legends in Concert, the original and world's greatest live tribute show, is featured for the first time at sea in more than a decade on Norwegian Epic, along with The Second City improvisational comedy and Howl at the Moon, the world's greatest rock ?n roll dueling piano show that encourages audience participation

In addition to world-class entertainment, the 4,100-passenger Norwegian Epic incorporates many innovations including several new types of accommodations ? the curved New Wave staterooms; the largest Villas suite complex at sea, comprising 60 suites and villas on two private decks at the top of the ship; and spa and family-friendly accommodations. Kids will have a blast with Nickelodeon at Sea? offering Nickelodeon-themed family entertainment and programming including: character meet and greets; interactive game shows; and more.

The ship also boasts unique nightlife options with the first SVEDKA Ice Bar at sea and Spice H20 with non-stop entertainment day and night; an expansive Aqua Park with the only tube slide and largest bowl slide at sea -- The Epic Plunge; seven decks of Freestyle Family Fun with highlights including a 33-foot high, 64-foot wide extreme rock climbing wall and the first ever rappelling wall at sea; the most bowling lanes at sea with six; a mixed-use sports deck with the ability for guests to engage in eight different athletic activities; as well as three separate kids' and teen activity areas. In addition, Norwegian Epic offers the next generation of Freestyle Dining with more than 20 dining choices and 20 bars and lounges.

For more information on Norwegian Epic as well as to book a cruise on the ship, please call Norwegian at 888-NCL-CRUISE (625-2784), visit http://epic.ncl.com, or contact a travel professional.

About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 44-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.

Today, Norwegian has 10 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea.

Norwegian's largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuts in June 2010. Norwegian Cruise Line is the official cruise line of Blue Man Group, debuting for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert and Nickelodeon, the number-one entertainment brand for kids.

High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook and Twitter or contact us in the U.S. and Canada at 888- NCL-CRUISE (625-2784).

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AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com