Press Releases

Norwegian Epic Sets Booking Records

Norwegian Cruise Line's newest and most innovative ship launches with record breaking booking levels for the past two weeks

Miami   -    Jul 12, 2010   ---   

Norwegian Epic, Norwegian Cruise Line's newest and largest Freestyle Cruising ship ever, has set record-breaking booking levels for the past two weeks on the heels of its successful inaugural activities in Europe, New York and Miami. The booking volume for the week ended July 10, 2010 is the highest this year, second only to the previous week ended July 3, 2010. Media exposure during the inaugural activities and positive reviews from both travel partners and the press are helping to fuel the demand.

"Now that we have shown Norwegian Epic to the world and she has been so well received by all, we are more than pleased with the record-breaking booking volumes for this incredible new ship," said Kevin Sheehan, Norwegian Cruise Line's chief executive officer. "Given the trends so far this week, we expect the booking volumes to continue and we may even break another record this week."

The 153,000 gross tons, 4,100-passenger Norwegian Epic, billed as the world's largest floating entertainment venue with world-class entertainment unlike anything before seen at sea, was christened by country music superstar Reba McEntire on July 2 in a Christening Ceremony hosted by Curb Your Enthusiasm star and comedian Jeff Garlin. The ship served as the venue for the Macy's 4th of July Fireworks® Spectacular broadcast live on NBC television. The hour-long broadcast was the #1 program across all networks for the evening, hitting a three year high in ratings. The Macy's 4th of July Fireworks Spectacular show also won the coveted 18-49 demo and had a significant +82% gain in women, ages 25-54, versus last year.

Norwegian Epic is currently sailing her first Eastern Caribbean cruise which departed Miami on July 10, 2010. The ship is sail alternating 7-day Eastern and Western Caribbean itineraries every Saturday from Miami through April 2011. This week, Norwegian Epic will make stops in St. Thomas, St. Maarten and Nassau, Bahamas. On her Western Caribbean sailings, Norwegian Epic will visit Cozumel and Costa Maya, Mexico and Roatan, Honduras.

Norwegian Epic

World-class entertainment is Norwegian Epic's hallmark. For the first time at sea, Blue Man Group performs their exhilarating fusion of comedy, theatrics and paint, exclusively on Norwegian Epic. In the only "big top" at sea, Cirque Dreams and Dinner presents a one-of-a-kind interactive theatrical dining experience with music, mayhem and acrobatic imagination. Legends in Concert, the original and world's greatest live tribute show, is featured for the first time at sea in more than a decade on Norwegian Epic, along with The Second City improvisational comedy and Howl at the Moon, the world's greatest rock ?n roll dueling piano show that encourages audience participation.

In addition to world-class entertainment, the 4,100-passenger Norwegian Epic incorporates many innovations including several new types of accommodations ? the curved New Wave staterooms; the largest Villas suite complex at sea, comprising 60 suites and villas on two private decks at the top of the ship; and spa and family-friendly accommodations. Kids will have a blast with Nickelodeon at Sea? offering Nickelodeon-themed family entertainment and programming including: character meet and greets; interactive game shows; and more.

The ship also boasts unique nightlife options with the first SVEDKA Ice Bar at sea and Spice H20 with non-stop entertainment day and night; an expansive Aqua Park with the only tube slide and largest bowl slide at sea -- The Epic Plunge; seven decks of Freestyle Family Fun with highlights including a 33-foot high, 64-foot wide extreme rock climbing wall and the first ever rappelling wall at sea; the most bowling lanes at sea with six; a mixed-use sports deck with the ability for guests to engage in eight different athletic activities; as well as three separate kids' and teen activity areas. In addition, Norwegian Epic offers the next generation of Freestyle Dining with more than 20 dining choices and 20 bars and lounges.

For more information on Norwegian Epic as well as to book a cruise on the ship, please call Norwegian at 888-NCL-CRUISE (625-2784), visit http://epic.ncl.com, or contact a travel professional.

About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 44-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.

Today, Norwegian has 10 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea.

Norwegian's largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuts in June 2010. Norwegian Cruise Line is the official cruise line of Blue Man Group, debuting for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert and Nickelodeon, the number-one entertainment brand for kids.

High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook and Twitter or contact us in the U.S. and Canada at 888- NCL-CRUISE (625-2784).

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Vanessa Picariello
Senior Director of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com