Press Releases

Norwegian Cruise Line Invites Guests To Share Their Freestyle Cruising Experiences On Company's Web Site

New user-generated content on NCL.com empowers guests to share their cruise experiences, answer each other's questions and rate shore excursions

Miami   -    Aug 13, 2009   ---   

Norwegian Cruise Line has launched Freestyle Voices, www.ncl.com/FreestyleVoices, an online social media forum enabling guests to post their own experiences and opinions to Norwegian's web site. The company is the first cruise line to directly post user-generated content, including reviews, on its main corporate web site. Freestyle Voices gives guests the ability to interact with each other by sharing their personal Freestyle Cruising stories, posting shore excursion reviews, along with asking and answering questions about the cruise line's 11 ships and worldwide destinations.

Freestyle Voices showcases customer stories where guests can share their Freestyle Cruising experiences, post photos from their cruise vacation, and also link their story to their Facebook page to share with their friends. With the rate and review function, users can rate shore excursions and share their opinions with others by posting a full review including the ability to post photos and videos. In the ask and answer section, users can answer each other's questions, rate the helpfulness of an answer or post new questions to be answered by the online community or in some instances by the cruise line itself.

To date, Freestyle Voices is engaging cruisers with more than 3,500 guest questions submitted via the ask and answer platform and approximately 200 past guests have shared their Freestyle Cruising stories. In addition, guests have given high marks to a number of shore excursions with more than 770 submitted reviews.

These social media tools on www.ncl.com/FreestyleVoices further enhance Norwegian's already robust online presence on Facebook (www.ncl.com/facebook, Twitter (www.ncl.com/twitter) @NCLFreestyle, YouTube (www.ncl.com/youtube); and Flickr (www.ncl.com/flickr).

About Norwegian Cruise Line

Norwegian Cruise Line (Norwegian) is the innovator in cruise travel with a 42-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility. Today, Norwegian has the youngest fleet in the industry with 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on the newest, most contemporary ships at sea.

Norwegian is presently building Norwegian Epic, a new third generation Freestyle Cruising ship, for delivery in 2010. High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian, visit www.ncl.com, follow us on Facebook and Twitter or contact Norwegian in the U.S. and Canada at (866) 234-0292.

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AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com