Press Releases

Norwegian Cruise Line And LEGO Group Challenge Kids To Build The Ultimate Cruise Ship

Miami   -    Sep 13, 2007   ---   

Calling all LEGO® lovers! Norwegian Cruise Line (NCL) and the LEGO Group have teamed up to present NCL's LEGO Cruise Ship Building Challenge exclusively for LEGO Club Members. Young builders are invited to create the ship of their dreams with LEGO bricks, all for a chance to win a seven-night Western Caribbean cruise for four aboard Norwegian Sun, sailing out of Miami.

"NCL has always encouraged guests to 'go their own way,' so we're excited to partner with LEGO Group and invite kids to construct their vision of the ultimate cruise ship," said Colin Veitch, president and CEO of NCL Corporation. "We look forward to seeing how contestants bring their imaginations to life and rewarding the winners with a Freestyle Cruising family vacation."

After building their LEGO cruise ship, kids can enter the contest by submitting a photo of their creation along with a 500-word essay describing their masterpiece. One winner will be selected from each of three age groups: six to nine, 10 to 14 and 15 and older.

Official entry details can be found in the September/October issue of LEGO Magazine, at www.ncl.com/LEGO or at LEGOClub.com by entering CLUB code: CRUISE. NCL guests can also visit any ship's Kid's Crew for additional details and sign up to join LEGO Club. Kids sailing on Norwegian Pearl will be able to build their creation on board while participating in the Kid's Crew and take a photo home with them to submit via the contest rules.

The LEGO Cruise Ship Building Challenge begins September 14 and ends November 9, 2007.

About the LEGO Group

The LEGO Group (www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The LEGO Group is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." LEGO and the LEGO logo are trademarks of the LEGO Group. © 2007 The LEGO Group.

About NCL Corporation

NCL Corporation Ltd. is an innovative cruise company headquartered in Miami, Florida, with a fleet of 14 ships in service and under construction.  The corporation oversees the operations of Norwegian Cruise Line, NCL America, and Orient Lines.  The company recently took delivery of its newest ship, Norwegian Pearl, and is currently building Norwegian Gem for delivery in October of 2007.  In addition, NCL plans to build up to three new third generation Freestyle Cruising ships for delivery between 2009 and 2011. 

NCL is on target to have the youngest fleet in the industry by the end of 2007 with the introduction of Norwegian Gem, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea.

For high resolution, downloadable images, please log onto NCL's website at www.ncl.com/pressroom.  For further information on NCL Corporation, contact a travel agent or NCL in the U.S. and Canada at (800) 327-7030.   

 


AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com