Press Releases

NCL Is Searching For The Latitudes "It" Girl

Winner of video contest to be named ship's Godmother

Miami   -    Oct 4, 2007   ---   

Norwegian Cruise Line (NCL) today announced the search for the godmother of its new ship, Norwegian Gem. The company is inviting its Latitudes members to discover their inner "It" Girl and submit a video at gemitgirl.com explaining why they should be named Godmother of Norwegian Gem. The call for entries begins October 8, 2007 and ends on November 12, 2007. Five finalists will be revealed on November 15, 2007. The grand prize winner will be announced during the christening ceremony of Norwegian Gem on December 18, 2007 in New York City and will christen the ship during an on-board ceremony.

"Norwegian Gem represents the ultimate in Freestyle Cruising and is the ultimate "It" Girl," said Colin Veitch, NCL's president and CEO. "In looking for her Godmother, we wanted to reflect her hip personality while rewarding one of our past guests with this once-in-a-lifetime opportunity."

In addition to being named Norwegian Gem's Godmother, the grand prize winner will also receive a seven-day cruise in the ultra luxurious Garden Villa on Norwegian Gem for her and five of her entourage.

NCL is also giving those who have not sailed on an NCL cruise the opportunity to enter the video contest and become the Latitudes "It" Girl's BFF. While non-Latitudes members aren't eligible to win the grand prize, they will be entered to win a seven-day Bahamas & Florida cruise for two aboard Norwegian Gem during the 2008 sailing season.

The Latitudes "It" Girl should embody the attributes of NCL's hottest, hippest new ship, Norwegian Gem, as well as the free spirit of NCL's Freestyle Cruising. These characteristics include sophistication, independence and confidence, eagerness to explore new destinations and learn new things, glamorous, stylish and cultured, along with a youthful and adventurous spirit regardless of age.

In their video submissions, entrants are encouraged to include how many times they've cruised with NCL and why they think they should be the Latitudes "It" Girl. In addition, entrants are invited to include their own unique talent (if they have one) that exemplifies the freestyle spirit of NCL cruising. Entries will be judged on creativity and originality of the submission.

SecondCity Provides Video Examples

NCL has enlisted the help of Second City, the famed improvisational group that is also featured on NCL ships, to provide video examples. Several Second City cast members have created videos that will be posted on gemitgirl.com showing what's "it" and what isn't "it".

All of the submissions meeting the contest criteria will be posted at gemitgirl.com, where visitors can rank the videos and view them by a variety of categories including featured, most viewed, hottest, new, all videos and by traits including funny, glamorous, freestyle, chic, glamorous and too hot.

NCL is also giving guests sailing on its ships during the call for entries the opportunity to create their videos on board. All NCL* and NCL America ships will offer scheduled complimentary videotaping sessions for those guests wanting to enter the contest. Guests will be given a DVD of their entry that they can submit online when they return home.

On November 15, when the five finalists are announced, the public can vote for their favorite entry through December 7, 2007. The public vote will assist NCL in determining the grand prize winner.

The five finalists will be whisked away to Norwegian Gem's christening ceremony on December 18, 2007 in New York City. Each will receive roundtrip air transportation to New York and accommodations for two on the ship's two-night inaugural sailing.

Further details, including the contest terms and conditions, can be found online at gemitgirl.com starting on Monday, October 8, 2007.

NCL Corporation Ltd. is an innovative cruise company headquartered in Miami, Florida, with a fleet of 15 ships in service and under construction. The corporation oversees the operations of Norwegian Cruise Line, NCL America and Orient Lines. NCL is the Official Cruise Line of the PGA TOUR and Champions Tour.

NCL plans to build up to three new third generation Freestyle Cruising ships for delivery between 2010 and 2011. NCL is on target to have the youngest fleet in the industry by the end of 2007 with the introduction of Norwegian Gem, providing guests the opportunity to enjoy the flexibility of Freestyle Cruising on the newest, most contemporary ships at sea.

For high resolution, downloadable images, please log onto NCL's Web site at www.ncl.com/pressroom. For further information on NCL Corporation, contact a travel agent or NCL in the U.S. and Canada at (866) 234-0292.

*(Except Norwegian Crown, which is leaving the fleet.)

 


AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com