David J. Herrera
Chief Consumer Sales & Marketing Officer
David Herrera is the Chief Consumer Sales and Marketing Officer for Norwegian Cruise Line, responsible for driving demand and global market share across the Company's key global source markets. In his role, he oversees the organization's consumer advertising and promotional strategy as well as direct outbound and online sales channels.
Most recently, he served as the Senior Vice President of Finance, Strategy and Consumer Research and has held a variety of leadership roles including Senior Vice President of Corporate Development and Strategy for Norwegian Cruise Line Holdings Ltd. (NCLH); President of NCLH China, during which he established local operations ahead of the launch of Norwegian Joy; Senior Vice President of Strategy and Business Development for NCLH; and senior advisor to the chairman and CEO of Prestige Cruise Holdings.
Prior to joining the Organization, Herrera was founder of Eastside Financial Group, a private investment firm. Earlier in his career, he was Vice President at Sanford C. Bernstein, where he advised high net worth families and endowments on financial matters, and was an investment banker at Goldman, Sachs & Co. in the Financial Institutions Group.
Herrera proudly served in the U.S. Army Reserves in Florida, Texas and New York, and he now resides in Davie, Florida with his wife Patty and their three young sons.
He received a B.B.A. from Stetson University and an M.B.A. from the Tuck School of Business at Dartmouth College.