Three Quarters of Brits Return to the Same Holiday Destination Again and Again

New research finds Brits typically return to the same holiday hotel four times in their lifetime

Post-pandemic, nearly half (44%) of travellers want to be more adventurous with their next holiday, while over half (53%) would like to go somewhere they have never been before

Three quarters of Brits (73%) repeat the same holiday year after year, according to new research released today by Norwegian Cruise Line (NCL), which reveals that the nation opts for familiarity over adventure when it comes to travel – but wants to be more daring.

 Not only do Brits return to the same tried and tested destinations repeatedly, they do the same things while there too. Three quarters have visited the same hotel more than once, averaging more than four return trips to their favourite bed and breakfast. Of those that stick to their routine, more than half don't see any reason to change (55%), 30% like not doing any planning and more than a quarter (27%) wish to see familiar faces each time they go away.

Despite the comfort that familiar holidays provide, the data revealed holiday repeaters are beginning to feel tired of re-visiting the same hotel (17%), the same food (15%), and the same people (13%), leaving room for more exciting holidays on the horizon, such as cruising.

Following two years of travel restrictions, some Brits are now looking to shake up their regular holiday routine, with more than half (53%) saying they would like to visit somewhere they have never been before. 37% also want to experience a new culture and 36% claim they are looking to try cuisine they have never eaten.

But those looking to try something new for the first time feel they need guidance to step outside of their comfort zone. 43% would like someone to help them plan their trip, with nearly half (49%) of those stating they would like help getting a better deal. Others would like advice on what to avoid (44%) and 41% need guidance on where to go.

Eamonn Ferrin, Vice President of International Business at NCL said: “It’s clear from this research that much of the population struggles to get inspired to try something new, especially when it comes to holidays, with so many people wanting to step out of their comfort zone but being unsure how to do so.”

With nearly six in 10 (58%) not having travelled abroad since the pandemic began, Brits now have a thirst for adventure. 44% plan to make up for lost time by being more exploratory with their next trip, with 29% saying their dream holiday would span across multiple continents.

"Cruising is a hassle-free and relaxing way to explore the world and experience various destinations, activities, and cultures - all while unpacking only once", said Eamonn Ferrin.  "The launch of Norwegian Prima, the first ship in our new Prima-Class, is the perfect place to break free and expand the travel horizon. In line with her mantra Be the F1rst, she is packed with unique experiences for a truly memorable holiday.”

With more than half of people (54%) planning to book their first holiday abroad since the pandemic within the next six months, new adventure awaits on an NCL cruise. The first two ships in in its brand-new Prima Class, Norwegian Prima and Norwegian Viva, provide guests with elevated cruise experiences. Norwegian Prima will showcase numerous cruise industry first and new-to-brand onboard offerings when the ship sets sail in August 2022, including boasting the world's first venue that transforms from a three-story theatre into a Vegas-style nightclub, freefall drop dry slides and the brand's first Indulge food hall. Norwegian Viva will begin sailing with remarkable Mediterranean itineraries in June 2023 before sailing the Southern Caribbean for her 2023-2024 Winter Season.

_{# Data from 2,000 UK adults surveyed by OnePoll in February 2022}