David J. Herrera
President
David J. Herrera is the President of Norwegian Cruise Line responsible for the overall strategic vision and business plan execution for the Brand, as well as oversees revenue management, guest services, brand finance, international sales, and the Experiences at Sea division which provides one of a kind, immersive events at sea for a range of passionate affinity communities.
Previously, he served as the Brand's Chief Sales and Marketing Officer for Norwegian Cruise Line, responsible for driving demand and global market share across the Company's key global source markets. In this role, he oversaw the organization's consumer advertising and promotional strategy as well as direct outbound and online sales channels.
As a U.S. veteran himself, he is also proud to have co-sponsored the development of the Brand’s first-ever Military Appreciation Program, the landmark initiative that honors U.S. and Canadian military members with an exclusive offer and onboard experiences.
Since joining the Company in 2012 he has held various leadership positions including NCL Senior Vice President of Finance, Strategy and Consumer Research; Senior Vice President of Corporate Development and Strategy for Norwegian Cruise Line Holdings Ltd. (NCLH); President of NCLH China, during which he established local operations ahead of the launch of Norwegian Joy; Senior Vice President of Strategy and Business Development for NCLH; and senior advisor to the chairman and CEO of Prestige Cruise Holdings.
Prior to joining the Organization, Herrera was founder of Eastside Financial Group, a private investment firm. Earlier in his career, he served as a Vice President at Sanford C. Bernstein, where he advised high net worth families and endowments on financial matters, and was an investment banker at Goldman, Sachs & Co. in the Financial Institutions Group.
Herrera proudly served in the National Guard in Florida, Texas and New York, and he now resides in Davie, Fla. with his wife Patty and their three sons.
He received a B.B.A. from Stetson University and an M.B.A. from the Tuck School of Business at Dartmouth College.