Norwegian Cruise Line Partners with Take 3 for the Sea
Partnership Tackles Plastic Pollution in Australia, Supporting Take 3 for the Sea’s Target to Remove 50 Million Pieces of Rubbish by 2025
Norwegian Cruise Line (NCL), the innovator in global cruise travel, is partnering with Take 3 for the Sea in Australia to support the organisation's vital work in reducing plastic pollution in Australian waterways and oceans and to inspire NCL staff, travel partners and guests to be part of the change. Take 3 for the Sea is a not-for-profit organisation that believes in simple actions to tackle complex problems, advocating for Australians to 'take 3' pieces of rubbish with them each time they visit a beach, park or bushland area as part of its plan to remove 50 million pieces of rubbish from waterways by 2025.
As Take 3 for the Sea's partner, NCL will create and undertake a range of engaging activities to encourage awareness of the movement amongst the travel community, while empowering stakeholders at an individual level to recognize the important role they can play. Initiatives will include educational and training sessions as well as dedicated clean-up experiences for staff, travel partners and guests, including NCL's annual Walk for Wellness initiative, which kicks off in October.
Conserving the health of our oceans and reducing plastic pollution is an important part of our comprehensive Sail & Sustain program. As the first major cruise line to eradicate single-use plastic water bottles from our ships, we're proud to say that so far, across our three sister brands at NCLH we've kept over 14 million water bottles and 50 million plastic straws from harming the environment.
"Conserving the health of our oceans and reducing plastic pollution is an important part of our comprehensive Sail & Sustain program," said Ben Angell, Managing Director and Vice President of NCL APAC. "As the first major cruise line to eradicate single-use plastic water bottles from our ships, we're proud to say that so far, across our three sister brands at NCLH we've kept over 14 million water bottles and 50 million plastic straws from harming the environment."
"As an avid surfer and swimmer, the ocean is a big part of my life," Ben continued. "Together with my family, I've been 'taking 3 for the sea' for many years in my local community. Now, I'm honoured to share my passion and roll up my sleeves alongside my colleagues, travel industry partners and NCL guests to empower others to get involved."
NCL became the first cruise line to eradicate single-use plastic water bottles from its ships and private island destinations in 2020. To achieve this, NCL offers FLOW water products fleetwide, which use responsibly sourced paperboard packaging with a plant-based cap.
A further example of NCL's commitment to investing in people and strengthening communities is the line's annual Walk for Wellness, an initiative supporting the physical and mental wellbeing of its Australian and New Zealand team members and travel partners. Now in its third year, the program takes place in October during Australian Mental Health Month and WHO World Mental Health Day (10 October) and is built on a simple yet meaningful premise - that the simple act of going for a walk can do wonders for mental wellbeing. This year, participants will be able to join the Take 3 for the Sea movement during a new week-long Clean Up Challenge, recognising the fact that our own sense of wellbeing is intrinsically linked to the wellbeing of our environment.
We are delighted to have NCL on board as a partner. The team has demonstrated a commitment to ocean conservation in many ways with the Company's Sail and Sustain program and have further taken steps to support the mental wellbeing of Australian and New Zealand staff and travel partners with the annual Walk for Wellness initiative. We are thrilled that this year's Walk for Wellness will include Take 3 for the Sea challenges, recognising that doing good for the planet can promote a sense of personal wellbeing.
Jacquie Riddell, CEO of Take 3 for the Sea, said, "We are delighted to have NCL on board as a partner. The team has demonstrated a commitment to ocean conservation in many ways with the Company's Sail and Sustain program and have further taken steps to support the mental wellbeing of Australian and New Zealand staff and travel partners with the annual Walk for Wellness initiative. We are thrilled that this year's Walk for Wellness will include Take 3 for the Sea challenges, recognising that doing good for the planet can promote a sense of personal wellbeing."
Recent consumer research conducted by NCL confirmed that 44% of guests feel sustainability is a very important factor when choosing their cruise line, and the partnership with Take 3 for the Sea to reduce plastic pollution in the oceans reflects NCL’s broader Sail & Sustain commitments whilst creating opportunities for the NCL team and travel community to take authentic action and play a meaningful role.
NCL's comprehensive Sail & Sustain program is focused on five key areas: reducing environmental impact; sailing safely; empowering people; strengthening communities and operating with integrity and accountability. The Company's conservation commitments extend far beyond its ships to include partnerships with leading conservation organisations, scientific research projects and education institutions worldwide, such as the Guy Harvey Ocean Foundation.
For more information on NCL’s Sail & Sustain commitments, click here, and to download the company’s 2021 ESG report, click here.
For further information on Take 3 for the Sea, click here.