David J. Herrera
David Herrera is the President of Norwegian Cruise Line responsible for the overall strategic vision and business plan execution for the Brand, as well as oversee revenue management, guest services, brand finance, international sales, and the recently formed Experiences at Sea division which provides one of a kind, immersive events at sea for a range of passionate affinity communities.
Most recently he served as the Brand's Chief Sales and Marketing Officer for Norwegian Cruise Line, responsible for driving demand and global market share across the Company's key global source markets. In this role, he oversaw the organization's consumer advertising and promotional strategy as well as direct outbound and online sales channels.
In 2022, he led the sales and marketing teams to record results with November being the best booked month ever in NCL history, ending the year at record booking levels for 2023, therefore starting this year in a better booked position than ever before and setting another new record in January. As a U.S. veteran himself, he is also proud to have co-sponsored the development of the Brand's first-ever Military Appreciation Program in November 2022, the landmark initiative that honors U.S. military members with an exclusive offer and onboard experiences.
Since joining the Company in 2012 he has held various leadership positions including NCL Senior Vice President of Finance, Strategy and Consumer Research; Senior Vice President of Corporate Development and Strategy for Norwegian Cruise Line Holdings Ltd. (NCLH); President of NCLH China, during which he established local operations ahead of the launch of Norwegian Joy; Senior Vice President of Strategy and Business Development for NCLH; and senior advisor to the chairman and CEO of Prestige Cruise Holdings.
Prior to joining the Organization, Herrera was founder of Eastside Financial Group, a private investment firm. Earlier in his career, he was Vice President at Sanford C. Bernstein, where he advised high net worth families and endowments on financial matters, and was an investment banker at Goldman, Sachs & Co. in the Financial Institutions Group.
Herrera proudly served in the U.S. Army Reserves in Florida, Texas and New York, and he now resides in Davie, Florida with his wife Patty and their three young sons.
He received a B.B.A. from Stetson University and an M.B.A. from the Tuck School of Business at Dartmouth College.