Brenda Yester Baty
Chief Revenue Officer
Brenda Yester Baty is NCL's Chief Revenue Officer, responsible for all revenue generation across the brand, including ticket and onboard revenue, and will play a critical role in advancing Norwegian's disciplined growth, pricing strategy and guest-centric commercial innovation. She is an industry veteran and a proven commercial leader with over 25 years of experience driving revenue growth, commercial transformation and operational excellence across Fortune 500 companies, private equity-backed businesses and entrepreneurial ventures. With nearly two decades-worth of experience in the cruise industry specifically, she offers deep expertise in pricing, revenue management, distribution, onboard commerce, analytics and digital enablement, along with a proven ability to lead high-performing teams and deliver sustained financial results.
Baty's previously served as an operating partner, advisor and investor across private equity portfolios and growth-stage businesses. She previously held senior leadership roles at top cruise line companies, as well as Lennar Corporation. She is also an accomplished entrepreneur and board leader, having served as Board Chair of Make-A-Wish America and in multiple governance and advisory roles. She is a University of Miami alumni with an MBA from Nova Southeastern University and is a Certified Public Accountant.