Southern Charm. Riverfront Markets.
Known to locals as Jax, Jacksonville is Northeast Florida’s hub for culture, music, sports and outdoor activities. The city stretches from the Atlantic Coast to both sides of the St. John River, making it ideal for water-based adventures and scenic vistas. Choose from one of its numerous golden beaches to unwind or explore its idyllic parks — Jacksonville boasts the country’s largest urban park system. Or dive into local culture by touring museums, visiting historic neighborhoods and savoring delicious cuisine. With a wide range of attractions, finding something new and wonderful to do here is a breeze — whether this is your first or fifth visit to Jacksonville.
Exciting Shore Excursions
Immerse yourself in authentic experiences with our Shore Excursions, expertly guided by locals.
Snapshots of Jacksonville
A visual preview of the amazing sites that await you.
Soak in fantastic vistas from the Jacksonville Pier.
Feel a world away on the undeveloped barrier island, Little Talbot Island.
Visit Memorial Park along the St. Johns River.
Downtown Jacksonville offers a wide range of attractions to explore.
View the historic Fort Caroline entrance.
Travel Tips & Interesting Info
Uncover Hidden Gems & Fun Facts
Featured Jacksonville Itineraries
Learn More about Jacksonville
Read more on our official travel blog.