Norwegian Cruise Line Press Releases

Norwegian Cruise Line Announces Industry Leading Affinity Group Program

New program offers enhanced amenity choices and the most flexible tour conductor policy industry-wide

Miami - Oct 14, 2015

Norwegian Cruise Line today revealed a brand new Affinity Groups Program, offering the most flexibility and strongest amenities in the cruise sector. With this industry-leading program, Norwegian is now providing affinity groups with more choices to allow greater customization based on the type of group booked, as well as the most attractive tour conductor policy in the industry.

Effective for bookings beginning December 1, 2015 for sailings January 1, 2016 and beyond, the new program offers the strongest guaranteed amenities for the life of the group, along with highly flexible amenity options and a tour conductor policy that rewards partners for genuine affinity groups.

"With our new Affinity Group Program, we have designed a product to customize a cruise for every affinity group and create the most attractive package available for group cruisers," said Nathan Hickman, vice-president of field sales for Norwegian Cruise Line. "We've listened to what our travel partners have said that their customers want from an affinity program, we've taken action, and we're proud to unveil this industry-leading program."

Norwegian's new Affinity Group Program offers three, customizable guaranteed amenity options for groups of 7-199 staterooms, ensuring that every affinity group will have an ideal package built to their needs. Options include:

- An industry-leading tour conductor policy of two complimentary berths for every 14 paid guests; or
- A tour conductor policy of one complimentary berth for every 14 paid guests, plus the choice of an Ultimate Beverage Package* or Pre-Paid Service Charges for the first and second guest in each stateroom; or
- A tour conductor policy of one complimentary berth for every 14 paid guests, plus two choices from the following options per stateroom: 250 minute Internet package; $50 Per Port Shore Excursion Credit**; 20 Image Photo Package;
$75 OBC; $75 Fundraiser credit; $75 bonus commission; Group Cocktail Party; or up to a Four-Day Specialty Dining Package***

Travel partners who are interested in more details on Norwegian's new customizable affinity group program should contact their local business development manager or visit Norwegian Central (

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