Norwegian Cruise Line Press Releases

Norwegian Cruise Line Enhances Booking Engine for Travel Partners

Line introduces new Freestyle booking model that boasts an array of new functionalities including ability to fully manage group reservations

Miami - Mar 06, 2014

To further the company's commitment to its Partners First philosophy and make it easier than ever for agencies to book cruise reservations through Norwegian Cruise Line, the line today announced the launch of a new "Freestyle" booking engine, giving travel partners more freedom and flexibility when making reservations via Norwegian's online tool. The new booking engine features an array of new functionalities in both the FIT and new Freestyle Groups modules.

One of the most exciting features, exclusive to Norwegian's booking engine, is the addition of interactive deck plans which allows agents to view all available staterooms on any deck, regardless of stateroom category. From the deck plan, agents also have the ability to select up to five staterooms in a variety of categories and place them on hold for 30 minutes as they finish the transaction. In addition, the new engine allows agents to conduct a side by side comparison of group versus FIT rates, extend options, apply coupons, enter check numbers and schedule final payment for a later date.

Norwegian has also created a new group booking engine called Freestyle Groups, which allows partners to create and manage their group reservations online. Exciting new enhancements to this booking engine include the ability to customize amenities down to the first stateroom, assign or distribute tour conductor credits, and include FIT staterooms into a group up to seven-days prior to sailing. In addition, Norwegian added features that enable host and consortia models to select how they would like commission to be paid and how they would like e-docs to be managed, while still maintaining a local presence.

"We continue to look for ways to make it easier for travel partners to do business with us," said Andy Stuart, executive vice president of global sales and passenger services. "We've listened to travel agent feedback on our booking engine and have incorporated the comments and suggestions into these latest enhancements. With all of these new features, we are confident that partners will love how easy and flexible it is to book their clients on Norwegian."

Norwegian's new booking engine is already receiving excellent feedback from the travel partner community. Linda Allen, Master Cruise Counselor at Cruises by Linda commented, "All of the agents in our office are delighted with the improved agent booking tools that Norwegian introduced. Our efficiency and ability to quickly and easily make a reservation on the Norwegian agent site is just one of the many reasons that we are recommending Norwegian more often to our clients."

Norwegian Cruise Line call center representatives will also always be available to assist partners who would prefer to work directly with a Norwegian agent.

About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 46-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to "Cruise Like a Norwegian" on one of 12 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named "Europe's Leading Cruise Line" by the World Travel Awards for the sixth consecutive year.

The Company took delivery of its most innovative ship to date, the 4,000-passenger Norwegian Breakaway on April 25, 2013. Known as New York's ship, Norwegian Breakaway is the largest vessel to homeport year-round in the city and includes hull art by legendary artist Peter Max; seafood restaurant Ocean Blue by famed New York Iron Chef Geoffrey Zakarian; bakery by Buddy Valastro, star of the TLC series "Cake Boss;" and fitness classes and a retrospective display from the ship's iconic godmothers, the Rockettes®. The entertainment lineup includes three Broadway shows: Rock of Ages, Burn the Floor and Cirque Dreams™ & Dinner: Jungle Fantasy. Sister ship Norwegian Getaway, currently under construction at Meyer Werft, will be the largest ship to homeport year-round in Miami and will sail Eastern Caribbean voyages beginning in February. The Company also has two larger "Breakaway Plus" vessels on order for delivery in the fall of 2015 and spring of 2017.

The Company's largest ship, the 4,100 passenger Norwegian Epic has been named "Best Overall Cruise Ship" by the readers of Travel Weekly two years in a row and "Best Ship for Sea Days" by Cruise Critic. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, The Second City®, Howl at the Moon Dueling Pianos, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.

High resolution, downloadable images are available at For further information on Norwegian Cruise Line, visit, follow us on Facebook, Twitter, and Instagram @Norwegiancruiseline, Pin us on Pinterest, watch us on YouTube, or contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784).

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