Sake Breweries. Rice Paddy Art.
Inhabited for 4,000 years, Niigata overflows with history and beauty. Its location on the Sea of Japan, at the mouth of the country’s longest river, makes it ideal for agriculture. In fact, it’s the top producer of rice in the nation, which brings on the sake breweries, over 90 in all. And talk about fresh seafood. Culinary aficionados flock here to savor the finest in shrimp, crab and fish. This ideal climate and rich soil produces seemingly endless fields of colorful tulips, too. Come hungry and bring your camera.
Exciting Shore Excursions
Immerse yourself in authentic experiences with our Shore Excursions, expertly guided by locals.
Snapshots of Niigata
A visual preview of the amazing sites that await you.
Visit the sacred Yahiko Shrine and Yahiko Village in Niigata.
Learn the history of geishas and maikos in Niigata.
Walk along the nature trails at Mt. Naeba near Niigata.
Experience the majesty of Mt. Korengesan in Niigata.
Taste the freshness of Niigata's outstanding sushi.
Travel Tips & Interesting Info
Uncover Hidden Gems & Fun Facts
Featured Niigata Itineraries
Learn More about Niigata
Read more on our official travel blog.