Cultural Festivals. Indigo Dyeing.
On the eastern part of Shikoku Island, at the mouth of the Yoshino River, lies the enchanting town of Tokushima. Sample the unique hues of Awa Indigo, a 400-year-old blue textile said to have antibacterial and moisture retention properties. When you get hungry, prepare for a feast, since Tokushima boasts a wide variety of culinary specialties. Tour Aisai Hiroba, the largest fresh market in Shikoku. There you can sample local flavors like hand-pulled noodles and Sugata sushi (an entire fish stuffed with sushi rice!). Do not miss the Tatsue-ji Temple or the ruins of the Tokushima Castle to get a deeper taste of Shikoku history and culture. Discover flavors, places, people and even yourself at this unique destination in Japan.
Exciting Shore Excursions
Immerse yourself in authentic experiences with our Shore Excursions, expertly guided by locals.
Snapshots of Tokushima
A visual preview of the amazing sites that await you.
Autumn leaves in Iya Valley.
Shikoku Tokushima Miyoshi Oboke view
Oku Iya Double Kazura Bridge
Waterfall in the forest
Whirlpools Of Naruto Straight.
Travel Tips & Interesting Info
Uncover Hidden Gems & Fun Facts
Featured Tokushima Itineraries
Learn More about Tokushima
Read more on our official travel blog.