Norwegian Cruise Line Announces Katina Athanasiou as Chief Sales Officer
Cruise Line Doubles Down on Partners First Philosophy
Miami, FL, US - Aug 13, 2019
Norwegian Cruise Line, the innovator in global cruise travel, today announced Katina Athanasiou as the Company’s Chief Sales Officer, responsible for driving the cruise line’s sales strategy by maximizing opportunities across all third-party booking channels and deepening travel partner relationships.
Reporting to President and Chief Executive Officer Andy Stuart, this newly created role reaffirms the cruise line’s commitment to its Partner’s First philosophy, which puts travel partners at the center of business decisions. Partners First celebrates its tenth anniversary in 2021.
“With the launch of our latest ship, Norwegian Encore, in November and the much-anticipated debut of our Leonardo class ships, it is more important now than ever that we enhance our efforts and have a laser focus on driving results,” said Stuart. “As such, we are making the most of the exceptional talent we have across the organization. We are very excited that Katina will lead this already exceptional team in delivering truly meaningful results.”
Working hand-in-hand with Athanasiou is Camille Olivere, Senior Vice President of Sales and Trade Partnerships. A travel business expert with deep relationships across the industry, Olivere will directly lead Norwegian Cruise Line’s efforts with Strategic Accounts, reinvigorating the Partners First philosophy to showcase the strengths of the Company to some of its most significant partners. She will continue to lead the charge with senior executives across the trade while fortifying our connection to independent travel advisors.
A cruise industry veteran for over 20 years, Athanasiou most recently served as Senior Vice President of Charters, Meetings, Incentives and Events (MICE market), overseeing the sales efforts for all full-ship charters and corporate and incentive groups across Norwegian Cruise Line Holdings brands. Previously, she led the MICE sales effort forOceania Cruises and Regent Seven Sea Cruises. Athanasiou has spent her career developing and implementing successful business strategies, helping her exceed sales goals across every measure.
Commenting on the new opportunity, she said, “It is a privilege to lead this powerful sales team. I am thrilled to work alongside our travel advisors and support everything our Partners First philosophy embodies.”
For more information about Norwegian Cruise Line, or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com.
About Norwegian Cruise Line As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for over 52 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 16 contemporary ships sail to nearly 300 of some of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize.Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the media center and follow Norwegian Cruise line on Facebook, Instagram and YouTube @NorwegianCruiseLine; and Twitter and Snapchat @CruiseNorwegian.