Norwegian Cruise Line Press Releases

Norwegian Cruise Line Wins South Florida #SocialMadness Competition and Advances to National Round

$10,000 to be donated to Camillus House if Norwegian wins national competition

Miami - Jul 24, 2012

Norwegian Cruise Line has been named winner of the "South Florida #SocialMadness Competition" in the large company category, presented by the Business Journals and Capital One Spark Business, and has advanced to the national #SocialMadness competition to contend against other large companies throughout the country. The #SocialMadness competition highlights companies of all sizes with the best social media strategies in a tournament style challenge. Throughout all three rounds of the South Florida competition, Norwegian dominated the large company category, ending with a winning score of 23,564 versus the runner-up's score of 12,692.

The first round of the National #SocialMadness competition launches today, July 24, 2012. Norwegian is competing head-to-head against 64 regional winners representing companies throughout the United States. The bracketed competition continues for seven weeks, gradually narrowing down the pool of competitors and in the end, the overall winner will be awarded $10,000 to donate to the charity of their choice. If Norwegian is named the national winner on September 7, 2012, the company will donate the $10,000 prize to Camillus House, which provides humanitarian services to persons who are poor and homeless in Miami-Dade County. Norwegian has already pledged $5 million to support the ongoing construction of the new three-acre Camillus House Campus in Miami's Health District. In recognition of this gift, the new campus was named the Norwegian Cruise Line Campus of Camillus House. For more information on Camillus House, visit or

Norwegian encourages all fans and guests to vote for Norwegian Cruise Line in the #SocialMadness competition daily at to ensure that Norwegian advances through each round of the #SocialMadness competition.

Norwegian also invites everyone to join the social "Community of Norwegians" by "liking" the company's Facebook page at, following @cruisenorwegian on twitter, repining Norwegian's pins on Pinterest at and following the company on Instagram @Norwegiancruiseline.

To book a cruise with Norwegian Cruise Line, contact a travel professional, call Norwegian at 866-NCL-CRUISE (625-2784), or visit

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For Investor Relations inquiries please contact

Andrea DeMarco
Head of Investor Relations
(305) 468-2463

Corporate Mailing Address
7665 Corporate Center Drive
Miami, FL 33126

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