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Niigata Prefectural Botanical Gardens View of Niigata Prefecture, Japan
Niigata Prefectural Botanical Gardens View of Niigata Prefecture, Japan

Sake Breweries. Rice Paddy Art.

Inhabited for 4,000 years, Niigata overflows with history and beauty. Its location on the Sea of Japan, at the mouth of the country’s longest river, makes it ideal for agriculture. In fact, it’s the top producer of rice in the nation, which brings on the sake breweries, over 90 in all. And talk about fresh seafood. Culinary aficionados flock here to savor the finest in shrimp, crab and fish. This ideal climate and rich soil produces seemingly endless fields of colorful tulips, too. Come hungry and bring your camera.

Exciting Shore Excursions

Immerse yourself in authentic experiences with our Shore Excursions, expertly guided by locals.

Snapshots of Niigata

A visual preview of the amazing sites that await you.

Yahiko Shrine at Yahiko Village, Niigata , Japan Visit the sacred Yahiko Shrine and Yahiko Village in Niigata.
Maiko geisha walking on a street of Gion in Kyoto Japan Learn the history of geishas and maikos in Niigata.
Nature trails at Mt. Naeba, Echigo Yuzawa, Niigata Prefecture, Japan Walk along the nature trails at Mt. Naeba near Niigata.
Mt.Korengesan in summer Experience the majesty of Mt. Korengesan in Niigata.
Closeup of chef hands preparing japanese food. Japanese chef making sushi at restaurant. Young chef serving traditional japanese sushi served on a black stone plate. Taste the freshness of Niigata's outstanding sushi.

Travel Tips & Interesting Info

Uncover Hidden Gems & Fun Facts

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Famous For

One of Japan’s first five ports, Niigata is known as the Land of Rice and Sake. At Niigata Station, you can sample over 100 sake brands from vending machines.

close up of sashimi sushi set with chopsticks and soy

Exquisite Flavors

There is no shortage of rice dishes to delight in. Try Niigata's famed Koshihikari rice, succulent Echigo beef, and fresh sushi that is world-renowned. 

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Fun Facts

Many famous manga and anime artists come from Niigata. Museums celebrating this art opened in 2013, including Manga House and the Manga Animation Museum.


Port Name & Location

Port of Niigata, Japan
Ship will DOCK at this port.

Language

The local language is Japanese. To say thank you in Japanese, say “Arigatou.” For a more formal thank you, say “Doumo Arigatou.”

Time Zone

Japanese Standard Time (JST) (UTC/GMT +9)

Currency & Shopping

Niigata's local currency is the Yen (pronounced without the Y).
Goods and products for sale include Hand-forged metal goods, sake, koshihikari rice (the highest quality sushi rice available), Marunao 16-sided chopsticks and Murakami lacquerware.

Featured Niigata Itineraries

Learn More about Niigata

Read more on our official travel blog.

Two hikers at viewpoint in the mountains enjoying beautiful view of the valley with a lake and sunny warm weather in summer, green trees around

11 Cruise Shore Excursion Packing Tips

Are you planning a cruise but not sure what to bring along for shore excursions? Here's a list of our handiest tips for planning your excursion must-haves.

Tips on What to Pack for Your Cruise

Tips on What to Pack for Your Cruise

Packing for a cruise aboard Norwegian Cruise Line should feel easy because the days ahead will be. Think clothes that don’t rush you, shoes that don’t argue with you, and shorts that work well at noon and at sunset. Out here, it’s less about outfits and more about options. Things you can move in. Breathe in. Accidentally nap in. So before you overthink it (you know you will), here’s the simple truth: if it lets the day take you where it wants to go, pack it. If it doesn’t, leave it home (along with your agenda).

Observation Lounge couple strolling-Alaska.

Cruise Tips: What to Expect on Embarkation Day

If you're reading this article, then most likely your cruise vacation date with Norwegian is quickly sailing your way! Embarkation day is very exciting and involves a lot of moving parts as guests check in and board, luggage is delivered to staterooms, and you get settled in and explore the ship. One of the many great things about sailing with Norwegian Cruise Line is that they have worked hard to ensure that the embarkation process goes as smoothly as possible.

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