Norwegian Cruise Line Completes First Songwriters Cruise Hosted by Andy Grammer
Songwriters Invited to Sail to Alaska On Board Norwegian Joy to Launch the Brand’s First-Ever Global Music Library
Miami, FL, US - Aug 27, 2019
MIAMI (August 27, 2019) – Norwegian Cruise Line, the innovator in global cruise travel, in partnership with multi-platinum recording artist and songwriter Andy Grammer, hosted its first songwriters cruise as part of the company’s new ‘Free the Beat’ program, a music platform for curated music content inspired by the world's most beautiful destinations.
On Aug. 17, 2019, six songwriters from Family Affair Productions embarked on a seven-day Alaska voyage from Seattle aboard Norwegian Joy, with Grammer serving as their host and mentor.
-Julian Bunetta known for “Center Point Road” by Thomas Rhett, “Girl” by Maren Morris, and “Story of My Life” by One Direction
-Liza Owen known for “Airplane Pt. 2” by BTS, “Somebody New” by Cedric Gervais and “Nightmares and Dreams” by After the Rain
-Ian Franzino known for “Flicker” by Niall Horan, “Made in the A.M.” by One Direction and “Remedy” by Alesso
-Andrew Hass known for “Can’t Stay Mad” by Danielle Bradbery, “Wolves” by One Direction and “O.D.D” by Hey Violet
-John Ryan known for “Wait” by Maroon 5, “Slow Hands” by Niall Horan and “Two Ghosts” by Harry Styles
-Shungudzo Kuyimba known for “It Won’t Kill Ya” by The Chainsmokers, “Toast to our Differences” by Rudimental and “Come on Back from Fifty Shades Free” by Shungudzo
Destination-inspired experiences were arranged for the songwriters and Grammer to showcase and immerse them in the natural wonders of Alaska, while inspiring them to create dedicated content for the brand’s first global music library. In Ketchikan, Alaska, Grammer and his father explored the native marine life while snorkeling at Mountain Point; songwriters ascended Mendenhall Glacier by helicopter for a guided walk while in Juneau, Alaska; and in Icy Strait Point, Alaska, awed by the destination’s natural beauty, the group learned about the native culture and history of one of Alaska’s emerging destinations.
“Getting to come on a cruise with the purpose to write music is something I never would have even thought of,” said Andy Grammer. “It means so much for a brand like Norwegian to champion songwriters who are the unspoken heroes of music.”
During the cruise, the songwriters enjoyed the freedom and flexibility that sailing with Norwegian Cruise Line provides through its breadth of innovative experiences, including the industry’s only racetrack and open-air laser tag arenas; over 30 restaurant and lounge options; Broadway-caliber entertainment; and design elements that bring guests closer to the beauty of the ocean, including The Waterfront, a quarter-mile promenade complete with outdoor dining and lounging, as well as the Observation Lounge, offering unobstructed 180-degree views.
As the first songwriters to sail as part of the recently announced ‘Free the Beat’ program, the music inspired from the Alaskan voyage will be initial contributions to the brand’s global music library. As part of the new initiative, the company will team up with leaders in the music industry to curate a portfolio of exclusive content that will be leveraged through multiple guest-facing channels, including on board the 16-ship fleet. From hosting exclusive songwriter cruises to releasing never-before-heard uncut tracks from world-renowned music powerhouses, such as Family Affair Productions and Warner Chappell Music, the program will deliver the brand’s first music library.
“Alaska continues to be one of our most popular itineraries,” said Meg Lee, senior vice president and chief marketing officer for Norwegian Cruise Line. “Its natural beauty has a way of slowing down the world and grounding you. It’s hard not to be inspired by this authentic destination. I cannot wait to hear how these talented songwriters translate the experiences they had on Norwegian Joy and throughout Alaska into music that our guests around the world are sure to enjoy.”
The seven-day voyage to Alaska began in Seattle with calls to Ketchikan, Juneau and Icy Strait Point, Alaska; as well as Victoria, British Columbia.
A second songwriter cruise in collaboration with Warner Chappell Music will be announced later this year.
For more information or to book a cruise, please contact a travel professional; call Norwegian at 888-NCL-CRUISE (625-2784); or visit www.ncl.com.
For the Norwegian Joy press kit and assets from the songwriters cruise, click here.
About Norwegian Cruise Line
As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for over 52 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 16 contemporary ships sail to nearly 300 of some of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize.Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the media center and follow Norwegian Cruise line on Facebook, Instagram and YouTube @NorwegianCruiseLine; and Twitter and Snapchat @CruiseNorwegian.
About Andy Grammer
Since his 2011 self-titled debut, multi-platinum singer and songwriter Andy Grammer has consistently delivered stratosphere-size smashes buoyed by impressive range, deft musicality and endless charisma. By 2019, he scored six chart-topping hits – each certified gold or better by the RIAA. The artist’s breakout “Fine by Me” and its follow-up “Keep Your Head Up” are both certified platinum. His 2014 sophomore offering, Magazines or Novels, went gold and yielded the gold ‘Good to be Alive (Hallelujua).” During this chapter, the single “Honey, I’m Good” reached quadruple-platinum status globally, emerging as “one of the best-selling songs of 2015.” He maintained this streak on 2017’s The Good Parts. The standout “Fresh Eyes” tallied over 350 million streams, achieving the platinum plaque. Not to mention, he consistently sold-out headline gigs everywhere. Building upon that foundation, his 2019 fourth full-length, Naive, amplifies both the message and the musicianship. This uplifting spirit defines the first single “Don’t Give Up On Me.” Featured in the big screen drama Five Feet Apart, the song clocked 18 million Spotify streams in three weeks between original and R3HAB remix. From the bright “Wish You Pain” to the epic Lady Blacksmith Mambazo-assited “She’d Say,” these moments commute and inspire happiness in its purest form on Naive and beyond.
About Family Affair Productions
Family Affair Productions is a boutique production company whose producers and songwriters have created multiple worldwide hits and streamed in excess of 10 billion times with hits from artist like One Direction, Maroon 5, Harry Styles, Niall Horan, Jason Derulo, John Legend, Thomas Rhett and Maren Morris, among others.
About Warner Chappell Music
Warner Chappell Music, the global music publishing company of Warner Music Group, is home to a wide array of legendary songwriters and a rich catalog of contemporary hits and influential standards. With offices in more than 40 countries, Warner Chappell Music provides deep expertise across a range of creative services and the most innovative opportunities for songwriters and copyright holders. With a history dating back more than 200 years, the company currently publishes and administers music from Steve Aoki, Beyoncé, Blur, Eric Clapton, The Dream, Gamble & Huff, Green Day, Lukas Graham, JAY-Z, Kendrick Lamar, Led Zeppelin, Little Big Town, Madonna, Alan Menken, George Michael, Julia Michaels, Lin Manuel Miranda, Katy Perry, Radiohead, Rihanna, Roc Nation, Stephen Schwartz, Slash, Stephen Sondheim, Chris Stapleton, Rod Temperton, Tove Lo, Justin Tranter, Twenty One Pilots, and Pharrell Williams, among many others.